Greg Glassman, the founder and owner of CrossFit talks at the Illinois Policy Institute in March of 2013. While I'm not a huge fan of the mullet, the one hour and twelve minute (!!) talk is pretty good. It is definitely telling of the early days of CrossFit and how his model for business came to be.
There is also some discussion on the split between him and his wife - and how CrossFit was almost fed to the investment wolves at Goldman/Sachs.
Check it out in chunks...it's a lot to take in one sitting.